
Launch of Go Green Bio Polyester at the Plástico Brasil Fair

Marta Martins
Mar 24, 2025
Go Green Bio Polyester
When purpose and innovation meet, a new story for fashion is born.
We know that the fashion industry is powerful and transformative — but it also carries the challenge of being one of the largest generators of waste on the planet.
These are packaging, labels, hangers and synthetic fibers that often remain in the environment for centuries.
But this cycle needs to and can be broken; and that is exactly what we are doing.
Eco Ventures Brasil, through Eco Fashion Solutions, is writing a new chapter for the textile industry. A chapter where cutting-edge technology meets environmental responsibility, offering biodegradable solutions that maintain the performance and beauty that fashion demands, but with a positive impact on the planet.
During the Plástico Brasil 2025 Fair, we experienced a historic moment: the official launch of Go Green Bio Polyester, developed in partnership with Dini Têxtil. An innovative yarn that carries in its essence the additive P-Life, a Japanese technology capable of transforming the fate of waste after disposal. It degrades naturally at the end of its useful life, being absorbed by microorganisms in the soil, leaving no traces or damage.
This material preserves everything the industry needs: strength, durability, comfort and versatility. And best of all, it can be used in current production structures, without requiring changes to the machinery. It is affordable, efficient and transformative.
Innovation is recognized and supported by national and international certifications, such as ESMA, Hong Kong Green Label, RISE, ABNT and Anvisa — ensuring safety, efficiency and respect for the environment.
This isn’t just the launch of a new product. It’s the start of a movement.
A call for the entire fashion chain to rethink its materials, its impacts and its legacies.
The excitement of experiencing this moment was even greater thanks to the presence of people who believe in transformation joining us. Our special thanks to Carolina Cardoso Mesquita, President of SINVEST Espírito Santo, Camila Borelli, President of ABTT, and the representatives of Dini Têxtil. Thank you for walking with us in this symbolic step towards a cleaner, smarter and more humane future for fashion.
The future has already begun — and it’s green, biodegradable and purposeful.
